Business owner benefits from greater visibility at lower cost
Seminole County, Fla. — June 3, 2020 – Facebook is well known for its ability to reach new prospects for businesses. But like anything else, you have to know what you’re doing – otherwise it’s like flushing money down the toilet.
Ken Countess, managing director of The Countess Group, was recently contacted by an attendee of one of his recent webinars. The business owner, who has been in business for 10 years and has a big store on Amazon, was looking to expand his reach using Facebook.
He launched a campaign on his own in April, and spent $50 to test out the campaign. With 64 clicks on his ad, that worked out to about 78 cents per click.
That’s when he contacted Ken.
He asked, “Can you help me get better results?”
Once they had a conversation to explore the prospect’s goals, Ken went to work and created several Facebook test ad campaigns for the business. The first campaign generated 33 clicks for $9.78, or 30 cents per click. The cost per click was less than half what the client was able to do on his own.
The most recent campaign generated 300 clicks at an average of 20 cents per click. The ad spend was just $60.10. That’s nearly 5 times more clicks at one fourth the cost per click the client was able to achieve.
Plus, his ad generated over 10,000 impressions, meaning the number of times they showed up on someone’s screen. That’s less than one penny per impression – or great exposure at a very low cost.
While similarly great results cannot be guaranteed for all clients, Ken and his team have the expertise to help clients get more exposure to improve their marketing results.
“We’re delighted that our client is thrilled with the results,” said Countess. “We have other case studies demonstrating how we’ve helped other clients and a Facebook Secrets webinar on our website at http://www.TheCountessGroup.
“We’re happy to provide a free consultation for prospective clients to see if there’s a fit for us to help them,” Countess said.
For more information on Facebook ads, email marketing, or anything else related to digital marketing, interested parties can call or text Ken Countess at 407-242-4200 or email Ken at email@example.com
About Ken Countess
Ken Countess is a 40-year marketing veteran. He has helped thousands of companies, ranging from small businesses to the Fortune 100, achieve marketing success with the industry’s latest tools.
During his career, he has been responsible for the creation and delivery of multiple successful marketing and sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets.
He is an internationally recognized, award-winning marketing expert and has consulted to some of the world's most recognized brands as well as provide coaching and training to thousands of attendees at his workshops.
An executive coach, podcaster and corporate trainer, Ken’s seminars and webinars are filled with people seeking timely, actionable, easy to implement information to help their organizations grow.
Sought after as a speaker, his approach to educating audiences about how to use email marketing and social media tools such as LinkedIn, Facebook and Twitter to build their business or nonprofit has earned him the respect of loyal followers around the world.
He has held executive management positions at several Fortune 100 companies and has been a senior partner at a 35 person marketing firm. While with such well known companies as Motorola, Marriott and Caremark, Ken provided award winning leadership for the fastest growing divisions of these industry leaders.
Countess offers personal coaching and coaching to companies when they need it, online and in person. Sessions can be scheduled automatically at http://bit.ly/meet-with-ken
About The Countess Group
Now in its 20th year, The Countess Group (TCG) is a marketing and communications consultancy that has been providing strategic vision, tactical execution and measurable results for clients since 2001. The company is led by Managing Director Ken Countess, who has worked with some of the world’s most recognized brands. He provides coaching and training to thousands through seminars and webinars with easy to implement information to help their organizations grow. Ken is certified by Constant Contact and Keap (formerly Infusionsoft). The Countess Group has worked with a wide range of businesses and non-profits providing marketing strategies and resources to help them grow, ranging from startups and small to mid sized businesses – all the way to the largest of Fortune 100 enterprises.
Learn more about Ken Countess and The Countess Group at www.MarketYourBusiness.co or find them on Facebook, Twitter, Instagra
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