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Senior Care Authority Announces Central Florida Franchise Opening and Website Launch

Senior Care Authority®, an Eldercare Consulting and Assisted Living Residential Placement Services franchise, announced today the recent opening                   of the Central Florida franchise location. Their website,, went live in March 2020.


The new Florida franchise will serve the Orlando suburbs, including Lake Mary, Sanford, Winter Park, Maitland, Altamonte Springs, Apopka, Oviedo, Winter Springs, Deland, Deltona, Orange City, and the New Smyrna Beach communities, providing expert assistance to families who need help or guidance to make informed decisions for loved ones, and in exploring their choices in senior care and placement.


Owners Rocky and Jenny Graves, offer no-cost senior placement services and can assist you in understanding all your options for independent, assisted and memory care communities. As eldercare consultants, Rocky and Jenny will minimize the stress and uncertainty for seniors and their families when it’s time to transition into a different living situation, or when making care decisions. They  help families find the best options for assisted living, independent living, memory care, residential care homes and skilled nursing facilities throughout Florida. 


Rocky and Jenny are visiting and reviewing the majority of senior communities in Central Florida, and are ready to help seniors and their families with finding the best elder care options, based on their individual circumstances. Their mission is to provide families with guidance for finding the best places to live and to receive the proper care, and with navigating an often complex health care system.


“The right fit is everything”, comments Graves, “Making the right care decisions for your loved one can be a daunting task filled with stress, tension and pressure. There are many assisted living and care options to choose from, and the terminology is often unfamiliar. Senior Care Authority® of Central Florida will make the process smoother and easier.”


The Graves ultimately chose to align with Senior Care Authority®, a nationwide franchise and a well-respected, experienced brand, for the chance to use their experience to help others, as well as adding more meaning to their own lives.



About Senior Care Authority®

Senior Care Authority® is a franchise that offers no-cost assisted living placement services for families and their loved ones. They have developed a unique business model that supports their franchisees through an extensive training program, a robust infrastructure, ongoing mentoring, and the highly effective use of technology, tools, and staff. Their professional advisors provide guidance for families to help them find the best options for their loved one to receive the proper care while helping them navigate the complex, and often confusing, healthcare system.


When families work with the professionals at Senior Care Authority®, they often find that the process of looking for assisted living facilities and other elder care services is less daunting, saves them time, money, and the added stress of trying to do it on their own.  


For more information about Senior Care Authority® and the services Rocky and Jenny offer in Central Florida, email them directly at or visit



Jenny & Rocky Graves

(407) 330-1117


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