A Digital Blueprint for Your Bottom Line

Description

Orlando Business Journal's Professional Development workshop There are 7 key ingredients to developing and implementing an effective internet marketing strategy. In this Orlando Business Journal workshop, Scott Lambert, interactive marketing expert, will teach you how to develop a digital blueprint that will maximize your bottom line. In two hours you will learn how to: -Set clear, constructive goals for your business. -Develop a tactical road map to your goals. -Craft a compelling value proposition. -Create a persuasive call-to-action message. -Conduct an online competitive analysis. -Identify operational impacts to sales, marketing and service. -Measure internet marketing performance. Cost to attend: $25 Continental breakfast included