Be Memorable to Attract More Business

SEMINOLE COUNTY, FL — July 30, 2024 – In today’s digital world, things happen quickly.
 
So quickly, that it’s easier than ever to be forgotten if you don’t show up on a regular basis.
 
You want to be a memorable brand, so your customers don’t go elsewhere because they have forgotten your name (or your company/business name).
 
In this week’s "Everything Email" podcast (episode 120), Certified Marketing Expert Ken Countess describes how this strategy can apply not just in business, but even in hobbies – in this case, amateur (or “ham”) radio.  Ken’s ham radio callsign is KN2D.
 
Hear the details in this 4-minute episode: http://www.KENISEMAIL.com/podcast
 
“In short, during ham contests, I am developing relationships with other hams,” Ken said. “Because some of us contact each other regularly in different contests, their callsigns have become instantly recognizable – so when I hear their callsign, I know exactly who they are. For that moment, they are top of mind.”
 
“You want to do the same with your business marketing,” he continued. “Like it or not, if your marketing is inconsistent, you're easily forgettable. So do yourself a favor. Send your clients and prospects an email on a regular basis.”
 
Even if your email recipients don’t open the emails you send, when they see your name in their inbox, you can become the first person they think of when they need the service you provide – so they don’t resort to Google to find someone else who does what you do.
 
All an email needs to be effective is:

• your name
• an attention-getting subject line
• just 1 paragraph
• a call-to-action