On average, people spend 8 seconds on an email. With limited time and a small screen (as they tend to check email on a smartphone or tablet), the only emails they tend to open are the ones that they might learn from.
They tend not to open emails that they know (or suspect) are trying to sell something.
The lesson is that you - as a sender of email - have a great opportunity to build relationships with your email campaigns. Don't waste that opportunity trying to continually sell. Use your email campaign to educate and inform, and you'll build greater loyalty with your readers.
“Your readers already know you as the expert in your field, and when they need the product or service you provide, they'll think of you first,” said Constant Contact Certified E.L.I.T.E. marketing expert Ken Countess. “Just be consistent — send on a regular basis. That's how you'll gain more customers - the ones that stay with you for a long time.”
If you're not using email marketing yet, go to https://go.constantcontact.
BONUS: Ken Countess will show you how to use it if you schedule a free call with him.
Go to http://www.KENISEMAIL.com/call to schedule your call.
And Ken says: “If you already have an email service that's frustrating you because it's too complicated to use, try Constant Contact, free for 30-days.”
The help to get started is also free.
About KEN IS EMAIL
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified Email Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He is an E.L.I.T.E. Constant Contact Authorized Local Expert and has been their top trainer/partner since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook (http://www.facebook.com/
About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
Media Contact:
Ken Countess
The Countess Group
407-242-4200
kc@thecountessgroup.com
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