Evok Healthcare Marketing Shows How Behavioral Change Can Impact Public Health Campaigns

Evok is proud to spotlight its latest blog, “From Data to Action: Measuring and Evoking Impact with Behavioral Change in Public Health Campaigns,” which explores how data-driven strategies and behavior change marketing are reshaping public health communication. The blog reveals how campaigns developed for the Florida Department of Health (FDOH) are shifting away from fear-based messaging and toward positive, empowering narratives.

Public health messaging has long relied on warnings to provoke change. But for communities disproportionately impacted by HIV, those messages have often been ineffective, or worse, alienating. Evok and FDOH took a different approach. By rooting campaigns like “I Protect Myself,” “I Can,” and “I Live Fully” in behavioral science, cultural understanding, and community voices, they created messages that feel real, affirming, and actionable.

 “Empowering communities with positive, data-driven messaging is key to lasting
public health impact. We’re proud to support FDOH in making that shift.”

Larry Meador, CEO & Founder, evok advertising

The blog details how Evok’s healthcare marketing focuses on audience insight and measurable outcomes, shaping every layer of the campaign process, from the tone of the messaging to the media strategy used to deploy it. Central to the success were five behavior change principles: transculturation, community input, empowerment, multi-channel engagement, and data measurement. These guiding values enabled the campaigns to reach people where they are, in ways that truly resonate.