Most people do not open their inbox looking for something to buy.
Instead, they are looking for information.
“The best email marketing campaigns are those that simply educate or inform,” says email marketing expert Ken Countess.
“When you educate or inform, you are subtly positioning yourself as an expert in your field,” Countess continued. “You can become the ‘go to’ person when someone who needs your product or service will reach out to you - simply by finding a recent email from you and replying to it.”
With this methodology, you didn't directly try to sell anything, you just provided great information they found valuable.
That’s selling without selling.
So when should you sell?
The “80-20 rule” applies - educate or inform 80% of the time and sell 20% of the time.
With this approach, you’ll get more engagement, more clicks, and fewer unsubscribes.
Countess provides specific examples of selling without selling in this week’s “Everything Email" podcast, recently named one of the best email marketing podcasts.
Recognized by Email on Acid, a highly respected email service provider, “Everything Email” is featured at https://www.emailonacid.com/
The “Everything Email” podcast can easily be found on all major podcast providers, including Apple, Spotify, iHeart and others, as well as on the KEN IS EMAIL website, at http://www.KENISEMAIL.com/
About KENisEMAIL.com
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified EMAIL Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He has been the top trainer/partner of one of the country’s leading email service providers, Constant Contact, since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook at (http://www.facebook.com/
(http://www.pinterest.com/
About Vicky Countess Coaching
Vicky Countess Coaching is the Coaching Division of The Countess Group.
The coaching practice is led by Vicky Countess, a Certified Life and Weight coach whose credentials were earned at The Life Coach School, established by Master Certified Coach Brooke Castillo. The Life Coach School is the premier institution for life coach certification and has set the standard for the life coaching industry.
Vicky’s practice focuses on helping people create healthy habits to create a better lifestyle.
The Coaching Division’s services include:
· Life Coaching
· Weight Coaching
· Healthy Habits Coaching
Follow Vicky Countess Coaching on Facebook at https://www.facebook.com/
About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
Media Contact:
Ken Countess
The Countess Group
407-242-4200
kc@thecountessgroup.com
