Seminole County, FL – September 11, 2025 - Reaching new customers can be costly and time-consuming — but your previous customers already know, like, and trust you.
That means they’re far more likely to buy again, and to spend more when they do.
Studies show it costs 5–7 times more to acquire a new customer than to keep an existing one.
Plus, repeat buyers often become your best advocates, referring friends and family at no cost to you.
Here's a real-life example from Ken Countess. He said: “I live in an area where driveways and sidewalks need to be pressure-cleaned at least twice a year due to algae formation and tree leaves staining our driveway.”
Ken continued: “I've hired at least 4 different companies over the years to do the cleaning (once I got tired of doing it myself). None of these companies ever remarket their services to me, so I often go with a company I've seen recently at a Chamber meeting. That's the one that's top of mind. Or I go with a new one. All it would take is a periodic email from one of these companies that I've used in the past to win my business again. Instead, they have to spend more and more money on their marketing to continually find new customers. That's profit money gone to waste. It would be far more profitable for them to market to their existing customers!”
So what's the punchline?
By nurturing your past customers with consistent communication, exclusive offers, and helpful insights, you’ll build loyalty that drives long-term growth.
Smart marketing isn’t about always finding new people — it’s about deepening relationships with the ones who already chose you.
Email marketing is easy way to deepen those relationships and stay top of mind. Try it.
“I'll help you get started,” said email marketing expert Ken Countess.
Schedule a free 25-minute Zoom call with Ken and he’ll walk you through a few easy ideas you can start using right away.
There's never a sales pitch.
Go to http://www.KENISEMAIL.com/call to schedule your call.
Ken says: “If you already have an email service that's frustrating you because it's too complicated to use, try Constant Contact, free for 30-days.”
Go to https://go.constantcontact.
The help to get started is also free.
About KEN IS EMAIL
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified Email Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He is a Constant Contact Authorized Local Expert and has been their top trainer/partner since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook at (http://www.facebook.com/
(http://www.pinterest.com/
About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
Media Contact:
Ken Countess
The Countess Group
407-242-4200
kc@thecountessgroup.com
###
