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Recycling “Old” Emails

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SEMINOLE COUNTY, FL — July 16, 2024 – “If you struggle to regularly come up with new content for your email marketing campaign, here are a few pointers,” said email marketing expert Ken Countess, owner of KEN IS EMAIL.

  • Reusing "Old" Content is Totally Acceptable
Just as TV shows air reruns to save on production costs and to work on new episodes, you can reuse your previous email content. This approach is not only practical but also strategic.
  • Is it really "old" content?
Who remembers what they read months ago? Chances are, most of recipients will not remember an email they received months ago. To them, an email they receive months later will appear new and fresh.
It'll truly be new to subscribers who joined your list after the original email was sent.
  • Data-Driven Reuse
Use analytics to identify which emails were most popular.
Reusing high-performing emails can maximize engagement and effectiveness.
  • It's ok to supplement with AI:
If you'd like to freshen up old content, AI can be a valuable tool, ensuring that you always have something new and engaging to share.
Use these strategies to easily maintain a consistent email presence without the constant pressure to create new content.
It’s a smart way to manage your resources while keeping our audience engaged.
You'll find more about the topic in episode 118 of the "Everything Email" podcast - it's available everywhere, including Ken’s website, at: http://www.KENISEMAIL.com/podcast
If you’re not using email marketing, Constant Contact has a 30-day free trial with ChatGPT as the brains behind its AI. You can access the free trial by going to http://www.TheBestEmailOffer.com.
 
About KENisEMAIL.com
 
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years. 
 
KIE is led by Certified EMAIL Marketing Expert Ken Countess.  Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing.  He has been the top trainer/partner of one of the country’s leading email service providers, Constant Contact, since 2018.
 
Learn more about KIE at www.kenISemail.com. 
 
Find KIE on Facebook at (http://www.facebook.com/kenisemail), Instagram (http://www.instagram.com/kenisemail), Pinterest
(http://www.pinterest.com/CountessGroup), and LinkedIn (http://www.linkedin.com/company/the-countessgroup-ccg).
 

About Vicky Countess Coaching
 
Vicky Countess Coaching is the Coaching Division of The Countess Group.
 
The coaching practice is led by Vicky Countess, a Certified Life and Weight coach whose credentials were earned at The Life Coach School, established by Master Certified Coach Brooke Castillo. The Life Coach School is the premier institution for life coach certification and has set the standard for the life coaching industry.
 
Vicky’s practice focuses on helping people create healthy habits to create a better lifestyle.
 
The Coaching Division’s services include:
·         Life Coaching
·         Weight Coaching
·         Healthy Habits Coaching
 
Follow Vicky Countess Coaching on Facebook at https://www.facebook.com/vickycountesscoaching, on Instagram at https://www.instagram.com/vickycountess, and visit her website: https://www.VickyCountessCoaching.com
 
 
About The Countess Group
 
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
 
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
 
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.

Recycling “Old” Emails

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