“I go to a lot of networking events - these days they are mostly Chamber of Commerce meetings,” said Certified Marketing Expert Ken Countess. “It surprises me how many people are disappointed by the results they get from attending these events.”
The reason is simple.
Most businesses don't offer a product or service that's an "impulse buy" - whether a physical product or a service.
What this means is that an initial contact - like meeting someone for the first time at an event - rarely results in a sale.
And, of course, there are many alternatives and options a prospect you've met may already be considering.
After that first interaction, your job is to "keep the fire going" and stay top of mind.
In marketing lingo, "the fortune is in the follow up".
Think about your own behavior.
You, like most prospects, probably don't make a purchase or take action after a single interaction - or even after one, single, follow up email.
It’s consistent follow-up that builds trust, keeps your brand top of mind, and drives conversions.
Emails help nurture leads through the sales funnel.
Whether it's a reminder about an abandoned cart, a limited-time offer, or valuable content that addresses a user’s pain point, each touchpoint reinforces your message.
These follow-ups show persistence without being pushy—when done correctly.
Data backs this up.
Studies show that email sequences with 3–5 follow-ups significantly outperform single-send campaigns.
Follow-up emails also allow for segmentation and personalization based on user behavior, increasing engagement and open rates.
In essence, following up turns casual interest into action.
If you stop at one email, you’re likely leaving money on the table.
But if you build a thoughtful, well-timed follow-up strategy, you’ll find that’s where the real opportunity—and fortune—lies.
Would you like a follow-up sequence example?
Click here to download the example.
Want to learn more?
Schedule a free 25-minute Zoom call with Ken by clicking https://tidycal.com/
There's no further obligation.
And if you're really ready to take action, Ken invites you to get your business moving forward with a free 30-day trial of Constant Contact - with email marketing, social media, marketing automation, SMS/texting and more, all built into one easy-to-use, world class platform - with free in person and online training.
Start the trial by going to https://go.constantcontact.
As Constant Contact's Authorized Local Expert, Ken will help you quickly get your account set up. After the trial, plans start at just $12/month.
About KENisEMAIL.com
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified Email Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He is a Constant Contact Authorized Local Expert and has been their top trainer/partner since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook at (http://www.facebook.com/
(http://www.pinterest.com/
About Vicky Countess Coaching
Vicky Countess Coaching is the Coaching Division of The Countess Group.
The coaching practice is led by Vicky Countess, a Certified Life and Weight coach whose credentials were earned at The Life Coach School, established by Master Certified Coach Brooke Castillo. The Life Coach School is the premier institution for life coach certification and has set the standard for the life coaching industry.
Vicky’s practice focuses on helping people create healthy habits to create a better lifestyle.
The Coaching Division’s services include:
· Life Coaching
· Weight Coaching
· Healthy Habits Coaching
Follow Vicky Countess Coaching on Facebook at https://www.facebook.com/
About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
Media Contact:
Ken Countess
The Countess Group
407-242-4200
kc@thecountessgroup.com
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