SEMINOLE COUNTY, FL — June 25, 2024 – It's been said that a picture is worth 1,000 words and that a minute of video is worth 1,000,000 words.
So it makes sense to use video in your marketing.
And using it in your email marketing can be powerful.
But... since email service providers don't actually host the videos - the videos you see in emails are actually hosted somewhere else and are linked to by the email service provider - which service should host your video?
YouTube is the world's second largest search engine.
It's second only to Google in popularity.
(Google is YouTube's owner.)
If you want your video to be found in a search, use YouTube.
The problem is that when someone finds a video on YouTube, after the video plays, YouTube's AI will automatically present other videos - and they may be competitor's videos.
For that reason, if you want to prevent a competitor's video from being played after your video, you may want to choose different video platform to house your video.
“I like Vimeo,” said email marketing expert Ken Countess, owner of KEN IS EMAIL. “When you use Vimeo, you ‘control’ your destiny - because when the video ends, that's it. There's no risk of a competitor's video playing.”
“In your marketing, you can direct your email readers to Vimeo - while you'll also be able to be found on YouTube if someone does a Google search for you or your product/service,” Countess continued. “That's because videos show higher in Google's organic search results than non-video results - Google knows people would prefer to watch a video than read.
You'll find more about the topic in episode 115 of the "Everything Email" podcast - it's available everywhere, including Ken’s website, at: http://www.KENISEMAIL.com/
About KENisEMAIL.com
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified EMAIL Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He has been the top trainer/partner of one of the country’s leading email service providers, Constant Contact, since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook at (http://www.facebook.com/
(http://www.pinterest.com/
About Vicky Countess Coaching
Vicky Countess Coaching is the Coaching Division of The Countess Group.
The coaching practice is led by Vicky Countess, a Certified Life and Weight coach whose credentials were earned at The Life Coach School, established by Master Certified Coach Brooke Castillo. The Life Coach School is the premier institution for life coach certification and has set the standard for the life coaching industry.
Vicky’s practice focuses on helping people create healthy habits to create a better lifestyle.
The Coaching Division’s services include:
· Life Coaching
· Weight Coaching
· Healthy Habits Coaching
Follow Vicky Countess Coaching on Facebook at https://www.facebook.com/
About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
