In today’s fast-paced digital landscape, having a well-defined online marketing strategy is essential for any business -small or big- aiming to thrive and reach its target audience. In particular, an effective digital strategy should be customer-centric, considering both buyer personas and their journey while also being informed by data and competitor analysis. This guide will outline a step-by-step approach to help you create a successful online marketing strategy that aligns with your business goals.
If you are a website owner or administrator, or run an online business, you have probably been notified that starting July 1st, Google Analytics (Universal Analytics) will move over to Google Analytics 4 – or GA4. Google Analytics 4 (GA4) is none-other than the latest version of Google’s web analytics platform that offers incredible new features and capabilities to power up your business conversions and measure user behavior and interactions. If you are still using a Universal Analytics property, you