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Florida Blue



About Us

Florida Blue is a leader in Florida's health industry. Since 1944, our members have counted on us to continuously develop better solutions that promote more affordable health care across the state. Our mission, to help people and communities achieve better health, is central to all that we do. Helping people in their pursuit of health reflects Florida Blue?s commitment to ensuring affordable plans, providing personal support for health and wellness and building strong communities that enable health and wellness for all.

Florida Blue is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies.

In 2006, our first Florida Blue store opened, making access to health care coverage easier and in-person. Florida Blue centers provide an interactive environment where you can purchase health insurance, have face-to-face consultations, take advantage of basic health screenings and wellness events, and learn about various health care options to fit any budget.

Member News

Release Date: June 04, 2024
Release Date: August 23, 2023

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