When deciding between email marketing and social media, the best strategy is often to use both.
Email marketing offers direct access to your audience’s inbox and delivers the highest ROI of all marketing tools - over 36 to 1.
It's especially good for nurturing leads and driving conversions - personal, measurable, and ideal for delivering tailored content.
Social media has an ROI of 12 to 1. It helps boost brand awareness, reach new audiences, and foster engagement through likes, shares, and comments.
It’s powerful for storytelling and real-time interaction.
Together, they’re even more effective: social media attracts and grows your audience, while email keeps them engaged and converts them over time.
Instead of choosing one, integrate both to create a stronger, more consistent marketing message across multiple touchpoints for maximum impact.
“Use both email and social to maximize exposure,” said email expert Ken Countess. “This way, you’re more likely to get a more loyal following.”
Schedule a free 25-minute Zoom call with Ken Countess and he’ll walk you through a few easy ideas you can start using right away.
Go to http://www.KENISEMAIL.com/call to schedule your call.
Ken says: “If you already have an email service that's frustrating you because it's too complicated to use, try Constant Contact, free for 30-days.”
Go to https://go.constantcontact.
The help to get started is also free.
About KEN IS EMAIL
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified Email Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He is a Constant Contact Authorized Local Expert and has been their top trainer/partner since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook at (http://www.facebook.com/
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About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
