The Reluctant Salesperson: A Workshop for Founders Who Hate Selling

Description

Most entrepreneurs didn't start their business to become salespeople. But growth requires getting comfortable with conversations about money, value, and what you actually do. Join us for a workshop that introduces a consultative framework that helps you sell without feeling like you're selling. This lunch & learn event held at the UCF Business Incubator in Heathrow is presented by Chance Sweat of Foundry Leadership. 

You'll learn how to:

• Stop Pitching – Shift from listing features to diagnosing real problems (so you feel like a consultant, not a huckster)
• Pick a Framework – Select and use a simple visual mental tool that shows clients how your solution moves them from current pain to future goal
• Price with Confidence – State your fee clearly, without apologizing or over-explaining

No aggressive tactics. No cheesy closes. Just a practical approach for people who'd rather focus on doing great work than convincing people to buy it.