Email marketing remains one of the most powerful tools to grow a business, but only when done right.
Here are the three biggest mistakes people make, according to Ken Countess, a Constant Contact Authorized Local Expert:
Ignoring the Audience:
- Many marketers send generic emails that don’t speak to their audience’s needs or interests.
- Without personalization or segmentation, messages feel irrelevant—and end up in the trash.
Overloading with Content:
- Long emails full of text, images, and multiple calls-to-action overwhelm readers.
- The best emails are simple: one key message, one image, and one clear action to take.
Inconsistent Sending:
- Sending too frequently—or vanishing for months—kills trust.
- The sweet spot is showing up regularly, like once a week, so subscribers come to expect and value your emails.
“Avoiding these common pitfalls will help you build stronger relationships with your audience and improve results over time,” said Ken.
Want to learn more?
Schedule a free 25-minute Zoom call with Ken Countess and he’ll walk you through a few easy ideas you can start using right away.
Go to http://www.KENISEMAIL.com/call to schedule your call.
Ken says: “If you already have an email service that's frustrating you because it's too complicated to use, try Constant Contact, free for 30-days. Click here to sign up and I will help you get started. The help to get started is also free.”
About KEN IS EMAIL
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified Email Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He is a Constant Contact Authorized Local Expert and has been their top trainer/partner since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook at (http://www.facebook.com/
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About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
