In a world of short attention spans and crowded inboxes, the most effective emails share a simple formula:
- one picture
- about 20 lines of text, and
- one clear call to action
1. One Picture:
Visuals draw the eye instantly.
A single, relevant image captures attention, sets the tone, and supports your message without overwhelming the reader.
Whether it's a product shot, a happy customer, or an on-brand graphic, keep it clean and focused.
2. About 20 Lines of Text:
Less is more. Instead of long paragraphs, limit your message to about ten lines.
This encourages quick reading, keeps the focus on your key message, and respects your reader’s time.
Use clear language, short sentences, and formatting (like bold or bullets) to improve scannability.
3. One Call to Action (CTA):
Your email should guide the reader to take a single next step—whether that’s clicking to learn more, scheduling a call, or making a purchase.
Don’t distract with multiple links or asks.
Make your CTA stand out and ensure it aligns with your goal.
When you stick to this framework, your emails become easier to digest—and much more likely to drive results.
Want to learn more?
Schedule a free 25-minute Zoom call with Ken Countess and he’ll walk you through a few easy ideas you can start using right away.
Go to http://www.KENISEMAIL.com/call to schedule your call.
Ken says: “If you already have an email service that's frustrating you because it's too complicated to use, try Constant Contact, free for 30-days. Click here to sign up and I will help you get started. The help to get started is also free.”
About KEN IS EMAIL
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified Email Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He is a Constant Contact Authorized Local Expert and has been their top trainer/partner since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook at (http://www.facebook.com/
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About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
Media Contact:
Ken Countess
The Countess Group
407-242-4200
kc@thecountessgroup.com
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