Seminole County, FL – August 28, 2025 - The top email marketing mistakes are surprisingly common.
#1 - Sending the same email to everyone—without segmentation—makes content irrelevant and lowers engagement.
#2 - Weak or misleading subject lines hurt open rates and trust.
#3 - Neglecting mobile optimization is fatal since most emails are opened on phones.
#4 - Sending too often (causing fatigue) or too rarely (people forget you) ruins consistency.
#5 - Failing to include a clear call-to-action (CTA) leaves readers unsure what to do next.
To succeed, segment your list, craft compelling subject lines, design for mobile, set a steady email cadence, and always highlight one primary CTA.
Avoiding these mistakes keeps your audience engaged and your campaigns effective.
Want to learn more?
Schedule a free consultation.
There's never a sales pitch.
Schedule a free 25-minute Zoom call with email marketing expert Ken Countess and he’ll walk you through a few easy ideas you can start using right away.
Go to http://www.KENISEMAIL.com/call to schedule your call.
Ken says: “If you already have an email service that's frustrating you because it's too complicated to use, try Constant Contact, free for 30-days.”
Go to https://go.constantcontact.
The help to get started is also free.
About KEN IS EMAIL
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified Email Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He is a Constant Contact Authorized Local Expert and has been their top trainer/partner since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook at (http://www.facebook.com/
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About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
Media Contact:
Ken Countess
The Countess Group
407-242-4200
kc@thecountessgroup.com
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