Do What You Love To End ALZ

Everyone has something they love: dancing, hiking, baking, gaming, painting, hosting parties, knitting — whatever it is, it’s uniquely yours. Now imagine turning that passion into a powerful way to support millions affected by Alzheimer’s and dementia. That is what the Alzheimer’s Association Central & North Florida Chapter invites you to do through Do What You Love to End ALZ, a reimagined fundraising initiative formerly known as The Longest Day.

This campaign empowers people to transform their favorite activities into fundraisers for care, support and research. Whether you enjoy something active, creative or social, you choose the activity, the date and the way to raise funds. The association provides toolkits and support to make your idea a success. You might host a cooking class, organize a knitting marathon, throw a purple party, set up a video game tournament or invite coworkers to a friendly competition.

Every donation goes to care, support, advocacy and research initiatives in Florida and across the U.S. The association currently has $450 million invested in more than 1,200 research projects across 56 countries. A 24/7 Helpline at 800-272-3900 ensures no one faces Alzheimer’s alone.