When you think about it, email campaigns are a lot like dating — you don’t ask someone to marry you on the first date.
You use email to build strong relationships with your subscribers — not try to "sell, sell, sell" in each email you send.
Constant Contact Certified E.L.I.T.E. marketing expert Ken Countess says: “Strong relationships take time, trust, and meaningful conversation.”
“Instead of sending one message and hoping for a sale, focus on creating a steady cadence of valuable, relevant content,” Countess said.
Start with a warm introduction, follow up with helpful insights, and gradually guide them toward taking action.
Let them get to know you and what you have to offer.
When readers feel supported, they’re far more likely to engage, click, and eventually convert.
Consistency builds trust. Trust builds results.
Sometimes it takes just a few emails — sometimes it takes more time.
But those are the subscribers who become loyal fans — and customers.
You may not be offering something they need right away — but when they do need help, they'll think of you first based on the relationship you created with them.
You may need to be patient to get results. Ken actually had one subscriber who took 10 years of receiving emails before he got to a stage where he needed help.
Ready to nurture stronger relationships with your audience?
Schedule a free 25-minute call with Ken. There's never a sales pitch. He has helped over 10,000 businesses and non-profits become more successful. Maybe you'll become the next success story.”
Go to http://www.KENISEMAIL.com/call to schedule your call.
Go to https://conta.cc/4orb1tj to join Ken’s mailing list so you can get great tips each week.
If you're not using email marketing yet, go to https://go.constantcontact.
BONUS: Ken Countess will show you how to use it if you schedule a free call with him.
And Ken says: “If you already have an email service that's frustrating you because it's too complicated to use, try Constant Contact, free for 30-days. The help to get started is also free.”
About KEN IS EMAIL
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified Email Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He is an E.L.I.T.E. Constant Contact Authorized Local Expert and has been their top trainer/partner since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook (http://www.facebook.com/
About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
Media Contact:
Ken Countess
407-242-4200
ken@kenisemail.com
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