One of the questions Constant Contact Certified E.L.I.T.E. marketing expert Ken Countess gets asked often is: "How do stop my emails from landing in the junk or spam folder?"
With Black Friday, Cyber Monday, and year-end sales pushes right around the corner, now is the time to focus on ways to get your emails delivered to the inbox — and not to the junk or spam folder.
Email volumes are likely to surge to record highs in the coming weeks, prompting services like Gmail and Yahoo to tighten spam filters to guard against spammers.
To maximize your campaign results, here are 3 things you need to do right now:
1 — Maintain a strong sender reputation
- Mailbox providers seek to preserve their reputation as a quality provider.
- Re-engage inactive subscribers well before the holiday surge.
- Remove dormant contacts if they stay unresponsive.
2 — Keep a steady sending cadence
- Mailbox providers closely monitor sending patterns, and sudden changes can trigger spam filters.
3 — Keep a close eye on the data
- Low open rates and high bounce rates will affect the delivery rates of your current and future campaigns.
- If they are ticking in the wrong direction, take action to improve them.
Ken says: “Want to learn more about how to get more out of an email campaign - or just simply start one that will get you results? Schedule a free 25-minute call with me. There's never a sales pitch. I've helped over 10,000 businesses and non-profits become more successful. Maybe you'll become my next success story.”
Go to http://www.KENISEMAIL.com/call to schedule your call.
If you're not using email marketing yet, go to https://go.constantcontact.
BONUS: Ken Countess will show you how to use it if you schedule a free call with him.
And Ken says: “If you already have an email service that's frustrating you because it's too complicated to use, try Constant Contact, free for 30-days. The help to get started is also free.”
About KEN IS EMAIL
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified Email Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He is an E.L.I.T.E. Constant Contact Authorized Local Expert and has been their top trainer/partner since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook (http://www.facebook.com/
About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
Media Contact:
Ken Countess
407-242-4200
ken@kenisemail.com
