Usually, the best measure of the success of an event is to get as many attendees as possible.
More than any other tool, email is what makes that possible.
It creates awareness, excitement and anticipation - and gives your readers a way to spread the word about the event by forwarding your email to people they know.
"Yes, social media may help get awareness, but email ‘cements’ participation,” said marketing expert Ken Countess. “Email keeps excitement high.”
Here’s a "best practice" email calendar for virtual events:
- Send a “Save the Date” email 6 weeks ahead of the event. If it’s a paid event, you may want to include “Early Bird” pricing for people who want to register in advance.
- Send a reminder email with a registration link about 4 weeks out.
- Then increase the cadence.
- Send an email 2 weeks out.
- Send an email 1 week out.
- Send several emails the week of the event.
- Send a reminder email 2 hours before the event.
- Send a final reminder 15 minutes before the start of the event.
The strategy is similar for in-person events - adjust accordingly – with tweaks for travel requirements and other unique attributes of your event.
If people are traveling for the event, sending reminders close to the start date may not be necessary, unless they are for agenda changes or for "pop-up" events added to the event.
Learn more about this topic on this week's "Everything Email podcast", named one of the top email marketing podcasts on the planet. It's episode 129.
Recognized by Email on Acid, a highly respected email service provider, “Everything Email” is hosted by Ken Countess and is featured at https://www.emailonacid.com/
It can be found on all major podcast providers, including Apple, Spotify, iHeart and others, as well as on the KEN IS EMAIL website, at http://www.KENISEMAIL.com/
About KENisEMAIL.com
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified EMAIL Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He has been the top trainer/partner of one of the country’s leading email service providers, Constant Contact, since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook at (http://www.facebook.com/
About Vicky Countess Coaching
Vicky Countess Coaching is the Coaching Division of The Countess Group.
The coaching practice is led by Vicky Countess, a Certified Life and Weight coach whose credentials were earned at The Life Coach School, established by Master Certified Coach Brooke Castillo. The Life Coach School is the premier institution for life coach certification and has set the standard for the life coaching industry.
Vicky’s practice focuses on helping people create healthy habits to create a better lifestyle.
The Coaching Division’s services include:
· Life Coaching
· Weight Coaching
· Healthy Habits Coaching
Follow Vicky Countess Coaching on Facebook at https://www.facebook.com/
About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
Media Contact:
Ken Countess
The Countess Group
407-242-4200
kc@thecountessgroup.com
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