List hygiene is a critical yet often overlooked component of effective email marketing.
Over time, email lists naturally decay—people change addresses, lose interest, or mark messages as spam.
If left unchecked, these inactive or invalid contacts can hurt your campaign performance and damage your sender reputation.
Maintaining a clean list by regularly removing hard bounces, unsubscribes, and inactive users ensures higher deliverability and engagement rates.
Email service providers track metrics like open rates, click-throughs, and spam complaints to determine whether your emails should land in the inbox or junk folder.
A neglected list increases the chances of being flagged, which can lead to blacklisting.
Good list hygiene also saves money, especially if you're paying by list size. It helps you focus on engaged subscribers — those most likely to convert.
In short, keeping your list clean improves results, reduces risk, and ensures you're sending the right message to the right people.
Want to learn how to check your list's hygiene?
Schedule a free 25-minute Zoom call with Ken Countess and he’ll walk you through a few easy ideas you can start using right away.
Go to http://www.KENISEMAIL.com/call to schedule your call.
Ken says: “If you already have an email service that's frustrating you because it's too complicated to use, try Constant Contact, free for 30-days.”
Go to https://go.constantcontact.
The help to get started is also free.
About KEN IS EMAIL
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified Email Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He is a Constant Contact Authorized Local Expert and has been their top trainer/partner since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook at (http://www.facebook.com/
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About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
Media Contact:
Ken Countess
The Countess Group
407-242-4200
kc@thecountessgroup.com
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