This is a true story.
On March 2, 2026, Constant Contact E.L.I.T.E. Partner Ken Countess attended a Chamber of Commerce luncheon and sat next to "Tom" (not his real name).
"Tom" has been using email marketing for a while.
“Tom” said to Ken, "I send emails out on a regular basis, but I am not sure it's working.”
The business is one in which “Tom” creates videos for use by attorneys to tell a client's story.
“Tom” calls them "Day in the Life" videos.
He said that he gets a good number of opens from his emails, but not many clicks, and wasn't sure that he was getting good results.
“Tom” went on to say that last week he got a call "out of the blue" from a large law firm in Tampa - and that no one from the firm is on his mailing list.
The person from the firm who called “Tom” said he was interested in Tom's "Day in the Life" product.
This is a great example of how email marketing works:
- Someone on your list gets your email on a regular basis but doesn't have a need for your product or service right away
- That same person gets into a conversation with someone they know
- That 3rd person mentions to the person on your list that he/she needs something for their business - which happens to be your service.
- The person who is on your list says, "I know someone who can help you" and forwards your email and contact info to the 3rd party
- You get a call or email from that 3rd party - and you learn exactly what they're looking for, which you then fulfill
Or - you get an email from someone who was a client in the past.
You haven't heard from them in a while, and "suddenly" you do hear from them because they have continued to get your emails, and now they do need you.
Stuff like this happens all the time.
It happened to both “Tom” and Ken last week.
The moral of the story?
Keep your campaigns going.
You never know when it's going to inspire someone - a former client or a new referral - to reach out to you.
P.S. – “Tom” said he has 4 new client projects. Guess where they came from?
Constant Contact E.L.I.T.E. Partner Ken Countess says: “If you aren't sure what to do, send me an email to ken@kenisemail.com or by calling 407-242-4200.”
Ken has helped over 10,000 businesses and non-profits become more successful. Maybe you'll become his next success story.
You can schedule a free 25-minute call with Ken. There's never a sales pitch. He has helped over 10,000 businesses and non-profits become more successful. Maybe you'll become the next success story.
Go to http://www.KENISEMAIL.com/call to schedule your call.
Go to https://conta.cc/4orb1tj to join Ken’s mailing list so you can get great tips each week.
If you're not using email marketing yet, go to https://go.constantcontact.
BONUS: Ken Countess will show you how to use it if you schedule a free call with him.
And Ken says: “If you already have an email service that's frustrating you because it's too complicated to use, try Constant Contact, free for 30-days. The help to get started is also free.”
About KEN IS EMAIL
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified Email Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He is an E.L.I.T.E. Constant Contact Authorized Local Expert and has been their top trainer/partner since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook (http://www.facebook.com/
About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
