Orlando Magic And Walt Disney World Extend Community Sponsorship Agreement And Jersey Branding; Unveil Re-Imagined Disney Atrium

Orlando, Fla. (October 12, 2026) – The Orlando Magic announced today Walt Disney World is extending its Champion of the Community (COTC) sponsorship of the Magic which began in 2010. The agreement will have the Disney brand remain on the Magic uniforms and continue to tie the two together on the global stage, while also strengthening the collective commitment to the Central Florida community.
 
“The Magic are thrilled to extend our longstanding relationship with Walt Disney World,” said Orlando Magic President of Business Operations Charlie Freeman. “As two Orlando-born organizations, this continues our 16-year COTC relationship putting the community at the heart of what we do. We’re honored to represent our great city and look forward to creating more magic for Central Florida.” 
 
In celebration of the sponsorship announcement, Disney and the Magic also unveiled the new Walt Disney World Atrium at the Magic’s home, Kia Center. Building on Walt Disney World’s longstanding presence at the Kia Center, the newly redesigned Walt Disney World Atrium features updated artwork and advanced projection technology that will transform the space throughout Magic games and all events at the venue, creating a dynamic and immersive guest experience. 
 
“For years, Walt Disney World and the Orlando Magic have brought people together through shared experiences and a deep commitment to Central Florida,” said Walt Disney World President Joe Schott. “The reimagined Walt Disney World Atrium builds on that partnership, creating a vibrant new welcome for fans and an experience that feels distinctly Orlando.”
 
Disney World and the Magic’s continuing commitment and collaboration reinforce Central Florida as a premier sports and entertainment destination.
 
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About Walt Disney World Resort
Walt Disney World Resort® is a world-class entertainment and recreation destination featuring four of the most popular theme parks from around the globe, two thrilling water parks, nearly 30,000 hotel rooms, a sports complex, four golf courses, and Disney Springs—a metropolis of shopping, dining, and entertainment. Since 1971, Walt Disney World has focused on delivering legendary guest service and one-of-a-kind experiences that make it the largest and most visited theme park destination in the world, where families create magical memories. Guests can learn more about planning their Walt Disney World vacation at DisneyWorld.com.   
 
About the Orlando Magic
Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. Under the DeVos family’s ownership, the Magic have seen great success in a relatively short history, winning eight division championships (1995, 1996, 2008, 2009, 2010, 2019, 2024, 2025) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, the Orlando Magic give more than $3 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while the team’s staff-wide Magic Volunteer Program (MVP) provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed nearly $33 million to local nonprofit community organizations over the last 37 years. The Magic’s other entities include the team’s NBA G League affiliate, the Osceola Magic 2021 NBA G League champions, and the Orlando Solar Bears of the ECHL, which serves as the affiliate to the NHL’s Tampa Bay Lightning. The Magic play their home games at the award-winning Kia Center – voted by fans no. 1 in the NBA for game experience; honored with TheStadiumBusiness Awards’ Customer Experience Award; named SportsBusiness Journal's Sports Facility of the Year; and awarded the Venue Excellence Award (VEA) by the International Association of Venue Managers. The Magic practice at the award-winning AdventHealth Training Center. The Magic were also recognized by the Sports Business Journal as one of the “Best Places to Work” in sports in 2023 and 2024. For ticket information, visit OrlandoMagic.com or call 407-89-MAGIC.