Orlando Magic Announce Partnership Deals With Best-In-Class Corporations

The Orlando Magic have announced renewed and expanded partnerships with several valued organizations while welcoming new partners for the 2025-26 season. Partners also recently gathered for the Magic’s 18^th Annual Partner Summit to share best practices and ideas. These collaborations highlight the Magic’s ongoing commitment to enhancing the fan experience, deepening community engagement, and driving innovation through impactful partnerships across Central Florida.

“The Orlando Magic are thrilled to announce many of our new partners, promotions and enhancements for the 2025-26 season,” said Magic Senior Vice President of Global Partnerships, J.T. McWalters. “As an added benefit, each year the Magic host its Partnership Summit to connect these incredible organizations. We look forward to continued collaboration across industries, showcasing the expertise and creativity of the companies we’re proud to call partners.”

Renewed Partnerships

Possible Finance continues as an innovative financial services partner of the Orlando Magic. Providing fans with access to quick cash for unexpected expenses—without hidden fees—Possible Finance and the Magic are teaming up to launch a community-based financial literacy program designed to empower Orlando residents with stronger money-management skills.

Hilton Grand Vacations returns as a proud partner of the Magic and will continue to host guests in the HGV Lounge for exclusive hospitality events throughout the season. The lounge remains a signature space for premium experiences at the Kia Center.

Partner Promotions and Activations

Papa Johns: When the Magic win, you win! Fans receive 50% off regular-priced online orders the day after a Magic victory using promo code MAGICWIN.

Wendy’s: When the Magic hit 10 three-pointers in any home or away game, fans can redeem a free small Frosty Classic with any purchase. The offer is valid for 48 hours after the game at participating Orlando-area Wendy’s locations.

Chick-fil-A: They miss, Magic fans score! The first time an opposing player misses two consecutive free throws in the second half, all fans receive an eight-count nugget. If it happens a second time, fans receive a 12-count nugget.

Frank Gay Services: A proud Magic partner, Frank Gay will continue its Free Throw for Charity program, donating $10 to the Orlando Magic Youth Foundation (OMYF) for every free throw made by the Magic at home this season.

Checkers: When the Magic score 110 points or more, fans win the next day! Buy a regular-priced Big Buford Combo and get another free with the Checkers Rewards app. Checkers has also expanded its presence with a new location on the Terrace Level inside the Kia Center.

Crooked Can Brewing Company: Back for the second year, Sixth Man Lager, a light American lager brewed in honor of Magic fans. Crafted with all-American barley, corn, and hops, this crisp, refreshing beer celebrates the team’s legacy while offering a modern twist. Fans can enjoy Sixth Man Lager all season long at the Kia Center, Crooked Can in Winter Garden, and select retailers across Orlando.

Kia Center Enhancements Through Partnerships

The Magic and their partners have introduced several updates to elevate the fan experience at the Kia Center this season:

Kia Club: Kia drivers can enjoy VIP treatment and exclusive access through the new Kia Club entrance, located off Church Street between the Ticketmaster Box Office and the Disney Atrium. Available for all Magic home games and select Kia Center events.

NÜTRL Terrace: Formerly the Michelob Ultra Club, this open-air bar with panoramic views of downtown Orlando is now the NÜTRL Terrace, offering a refreshed, contemporary atmosphere for fans.

VyStar Credit Union: Returning as the official credit union of the Orlando Magic, VyStar continues to offer cobranded debit and credit cards with exclusive member perks, including 10% discounts at Kia Center concessions and Magic retail locations, plus unique member experiences.

Lunazul Tequila: The Magic welcome Lunazul Tequila as an official partner, featuring a branded bar on the Terrace Level, Lunazul Tequila Cantina, where fans can enjoy premium handcrafted tequila during games and events.

Uncle Matt’s Organic: STUFF’s Castle is now presented by Uncle Matt’s Organic, a Clermont-based organic juice company featuring beverages throughout the Kia Center.

Partner Summit 2025

The Orlando Magic hosted their 18^th Annual Partner Summit on Nov. 10–11, 2025, bringing together the team’s corporate partners for two days of networking, collaboration, and innovation.

The event began Monday evening with a pregame reception in the Sire Spirits Sky Lounge, followed by the Magic vs. Portland Trail Blazers game at Kia Center. Tuesday featured a full day of sessions designed to foster idea-sharing, learning, and partnership growth.

Highlights included:

• From the Front Office — Insights from Magic leaders Charlie Freeman (president of business operations), Jeff Weltman (president of basketball operations), and Ryan DeVos (Magic managing director), moderated by Magic broadcaster Dante Marchitelli.
• Media Rights Landscape — Industry veterans Steve Tello, Damon Phillips, and John Soapes, moderated by Magic Chief Sales Officer Michael Forde, discussed how evolving broadcast and streaming models are shaping the NBA.
• 15 Years of Kia Center — A look back at the arena’s legacy and future with Craig Borkon (Deputy Chief Venues Officer), Katie Stocz Miller (Magic EVP premium & client services, fan experience & operations), and Geoff Krohmer (Magic VP live entertainment & production), moderated by Magic Director of Global Partnership Activation Michael Loulan.
• Turning Insights into Impact: Data-Driven Strategies for Fan Engagement — Featuring Kris Carrera (VyStar Credit Union), Lauren Lambis (Orlando Magic), and Sivonne Davis (Walt Disney World), moderated by Magic Director of Global Partnerships Solutions and Insights Jordan Serio.
• The Road to Berlin — An exclusive look at the Magic’s upcoming participation in the NBA Global Games 2025 with Marcus Höfl (CEO MHM majors & European commercial representative of the Magic), moderated by Magic Senior VP of Global Partnerships J.T. McWalters.
• Fireside Chat with Stan Van Gundy — The former Magic/NBA head coach and NBA analyst shared insights from his coaching and broadcasting career in a candid conversation with Dante Marchitelli.

Throughout the day, partners participated in speed networking sessions, explored data-driven strategies for fan engagement, and celebrated the 15-year anniversary of the Kia Center. The event concluded with closing remarks and a happy hour, leaving attendees inspired and aligned for the season ahead. (photo link included at top)

The Partner Summit underscored the Magic’s commitment to fostering collaboration and creating opportunities for partners to connect, learn, and grow together in an ever-evolving sports and entertainment landscape.

PHOTO CAPTIONS FROM MAGIC’S 2025 PARTNER SUMMIT (all images taken by Gary Bassing, Orlando Magic):

Photo 1: left to right: Magic broadcaster/panel moderator Dante Marchitelli, Magic Managing Director Ryan DeVos, Magic President of Basketball Operations Jeff Weltman, Magic President of Business Operations Charlie Freeman discussing insights from the front office.

Photo 2: Magic host its 18^th Annual Partner Summit at the Kia Center on November 11, 2025.

Photo 3: The Magic’s 18^th Annual Partner Summit featured a fireside chat with former Magic Head Coach and current NBA broadcaster Stan Van Gundy (right).

About the Orlando Magic

Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. Under the DeVos family’s ownership, the Magic have seen great success in a relatively short history, winning eight division championships (1995, 1996, 2008, 2009, 2010, 2019, 2024, 2025) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while a Magic staff-wide initiative provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed more than $31 million to local nonprofit community organizations over the last 36 years. The Magic’s other entities include the team’s NBA G League affiliate, the Osceola Magic, 2021 G League champions, and the Orlando Solar Bears of the ECHL, which serves as the affiliate to the NHL’s Tampa Bay Lightning. The Magic play their home games at the award-winning Kia Center – voted by fans no. 1 in the NBA for game experience; honored with The Stadium Business Awards’ Customer Experience Award; named SportsBusiness Journal's Sports Facility of the Year; and awarded the Venue Excellence Award (VEA) by the International Association of Venue Managers. The Magic practice at the award-winning AdventHealth Training Center. The Magic was also recognized by the Sports Business Journal as one of the “Best Places to Work” in sports in 2023 and 2024. For ticket information, visit OrlandoMagic.com or call 407-89-MAGIC.