Stuff The Magic Mascot Named 2026 NBA Mascot Of The Year For Third Time

The incorrigible Orlando Magic mascot, STUFF, was named the 2026 NBA Mascot of the Year at the annual NBA Mascot Conference for the third time (2016, 2017 and 2026), an honor voted on by his peers across the NBA. STUFF was also the first-ever back-to-back winner in the award’s history.

STUFF’s high-flying feats and acting prowess have created quite the stir around sports circles. The Magic’s mascot’s complete arsenal was once again on full display during last season with highlights including his “Play the Song” moments/posts when the Magic win to garner him the 2025-26 Digital Content Award; and his “Choices Nope – Yep” to capture the 2025-26 Video of the Year Award. This year’s recognition puts STUFF in unique company making him the only mascot across the league to win multiple awards this season. 

The NBA Mascot Awards debuted in 2005 at the conference. The conference provides an opportunity for NBA mascots to continue to innovate and share ideas on game day skits, the newest props and outfits. 

Entering his 38^th season as one of the most recognizable mascots in professional sports, STUFF has made multiple appearances on nationally recognized shows and been a part American pop culture since his birth in 1989. STUFF prides himself as the Orlando Magic’s number one fan, and relishes his role as the team “funny guy.” His high-profile pranks include a marriage proposal to supermodel Kate Upton, which led to appearances on several media outlets including TMZ. He also delivered a dance-off challenge to “Hashtag,” the mascot of “The Tonight Show with Jimmy Fallon.” STUFF and Hashtag battled it out in an epic dance-off on national television. The result was a tie. STUFF even made ESPN’s Top Ten Plays with his dangerous and exciting backflip dunk off a 16-foot ladder. For more information on “Orlando’s Mascot,” follow him on X and Instagram (@STUFFMagic) and on YouTube (@STUFFtheMagicMascot).

About the Orlando Magic

Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. Under the DeVos family’s ownership, the Magic have seen great success in a relatively short history, winning seven division championships (1995, 1996, 2008, 2009, 2010, 2019, 2024, 2025) with eight 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while a Magic staff-wide initiative provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed more than $31 million to local nonprofit community organizations over the last 36 years. The Magic’s other entities include the team’s NBA G League affiliate, the Osceola Magic, 2021 G League champions, and the Orlando Solar Bears of the ECHL, which serves as the affiliate to the NHL’s Tampa Bay Lightning. The Magic play their home games at the award-winning Kia Center – voted by fans no. 1 in the NBA for game experience; honored with The Stadium Business Awards’ Customer Experience Award; named SportsBusiness Journal's Sports Facility of the Year; and awarded the Venue Excellence Award (VEA) by the International Association of Venue Managers. The Magic practice at the award-winning AdventHealth Training Center. The Magic was also recognized by the Sports Business Journal as one of the “Best Places to Work” in sports in 2023 and 2024. For ticket information, visit OrlandoMagic.com or call 407-89-MAGIC.