The Orlando Magic and Lunazul Tequila Announce Partnership Rooted in Authentic Spirit

The Orlando Magic announced today a multiyear partnership with Lunazul Tequila. The partnership brings the award-winning tequila, rooted in the heritage of Tequila, Jalisco, Mexico to the Magic fanbase while honoring the energy and excitement of the game both inside the arena and throughout the community. Lunazul will be featured inside the Magic’s home, Kia Center, and at the North Terrace Bar now named Lunazul Tequila Cantina.
 
“The Orlando Magic are thrilled to welcome Lunazul Tequila to the Magic family,” said Magic Senior Vice President of Global Partnerships, J.T. McWalters. “We share a commitment to creating legendary experiences that are rooted in authentic spirit. We look forward to bringing our fans some great activations throughout the community to bring them closer to Lunazul through watch parties, giveaways and experiences.” 
 
The partnership will also feature brand integrations including in-arena signage during all Magic home games, arena activations, digital marketing, social campaigns and sweepstakes. The Lunazul Tequila Cantina, located outside sections 109 and 110, will also feature Lunazul cocktails and signature serves to celebrate the Magic in style.
 
“At Lunazul, we believe in celebrating passion, loyalty, and authenticity—the same values that make basketball such an inspiring sport for millions of fans,” said Lunazul Tequila Senior Brand Manager, Brittany Wenig. “By teaming up with the Orlando Magic, we’re able to bring our tequila to the court and connect with fans in meaningful ways, both inside and outside of the Kia Center. Just like every bottle of Lunazul is crafted with care and integrity, this partnership allows us to create memorable experiences that celebrate the spirit of the game.”
 
Lunazul Tequila has also created a limited-edition Lunazul Reposado 750ml bottle featuring custom Orlando Magic packaging, available now exclusively at retail locations across the Central Florida area. Fans are encouraged to “Look to Luna” this basketball season to enjoy everything the Magic season has to offer.
 
About Lunazul
Hand-harvested and bottled in the heart of agave country, the award-winning Lunazul tequila is backed by hundreds of years of tradition. Lunazul is a backed by industry heritage and a flavor profile that has been perfected and maintained by our Master Tequilero Franciso Quijano with no extras. The agave is slow cooked and fermented with our proprietary yeast strain that dates back over 250 years. Lunazul is also proud to employ sustainable waste practices throughout its production process. Each bottle of Lunazul Tequila reflects the rich heritage and traditions of Mexico, capturing the spirit of Latin culture in every sip. Lunazul expressions include Blanco, Reposado, and Anejo. For more information about the brand visit lunazultequila.com and follow on social media @lunazultequila
 
About the Orlando Magic
Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. Under the DeVos family’s ownership, the Magic have seen great success in a relatively short history, winning eight division championships (1995, 1996, 2008, 2009, 2010, 2019, 2024, 2025) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while a Magic staff-wide initiative provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed more than $31 million to local nonprofit community organizations over the last 36 years. The Magic’s other entities include the team’s NBA G League affiliate, the Osceola Magic, 2021 G League champions, and the Orlando Solar Bears of the ECHL, which serves as the affiliate to the NHL’s Tampa Bay Lightning. The Magic play their home games at the award-winning Kia Center – voted by fans no. 1 in the NBA for game experience; honored with TheStadiumBusiness Awards’ Customer Experience Award; named SportsBusiness Journal's Sports Facility of the Year; and awarded the Venue Excellence Award (VEA) by the International Association of Venue Managers. The Magic practice at the award-winning AdventHealth Training Center. The Magic was also recognized by the Sports Business Journal as one of the “Best Places to Work” in sports in 2023 and 2024. For ticket information, visit OrlandoMagic.com or call 407-89-MAGIC.