Certified Health Coach Vicky Countess of Vicky Countess Coaching is encouraging women to rethink long-held beliefs about bone health, particularly the idea that not drinking milk in childhood leads to weak bones later in life.
“I had a conversation with a woman recently who was really worried about her bones,” said Countess. “Her concern was that she didn’t drink much milk growing up. But the truth is, bone health is far more complex—and far more hopeful—than that.”
While calcium has long been associated with bone strength, Countess explains it is only one part of the equation. Approximately half of bone structure is made up of protein, primarily collagen, which serves as the foundational framework that calcium strengthens.
“Without adequate protein, there’s nothing solid for calcium to build on,” Countess said. “And unlike some nutrients, the body doesn’t store protein, so it must be consumed consistently each day.”
Countess recommends that many women aim for approximately 20–30 grams of protein per meal as a practical starting point, noting that nutrition, strength training, and daily habits all play essential roles in maintaining and improving bone health.
Her message offers reassurance to women who may feel concerned about past habits. “Bone health isn’t just about what you did—or didn’t do—years ago,” she said. “It’s about what you’re doing now. Women have more control than they’ve been led to believe.”
Through her coaching practice, Countess helps women better understand the multifaceted nature of bone health and empowers them with actionable strategies to support stronger bones at any stage of life.
About Vicky Countess Coaching
Vicky Countess Coaching (VCC) is the health arm of The Countess Group (TCG).
Vicky Countess Coaching provides personalized health coaching focused on helping women improve bone health through nutrition, strength, and sustainable lifestyle habits.
Vicky Countess is certified as a Life Coach and as an Integrative Health Coach through the Institute for Integrative Nutrition (IIN). Over the years, Vicky attended multiple osteoporosis summits, completed advanced coursework, studied extensively through books and trainings, and consulted with nationally recognized osteoporosis specialists.
Vicky Countess Coaching helps women take a proactive, informed approach to bone health by addressing the underlying drivers of bone loss through lifestyle, nutrition, and strength-based strategies. Drawing from personal experience and research-backed methods, founder Vicky Countess the coaching practice empowers clients to move beyond fear and uncertainty toward confidence and control.
Learn more about Vicky at www.VickyCountessCoaching.com.
Find Vicky Countess on Facebook (https://www.facebook.com/
About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
Media Contact:
Ken Countess
407-242-4200
ken@kenisemail.com
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