Your Secret Sauce

Consistency is key in marketing, and a weekly email helps you stay top-of-mind with your audience.
“That's why I send an email to my list every Tuesday,” said certified email marketing expert Ken Countess.
Here’s why sending one email each week can have a lasting, positive impact on your business, according to Ken:

• Keeps Your Business Relevant – Regular communication ensures your audience remembers you, making them more likely to engage when they need your product or service.
• Builds Stronger Relationships – Weekly emails create an ongoing conversation, helping you connect with customers and nurture trust over time.
• Boosts Engagement and Conversions – By consistently providing value —whether it’s helpful tips, updates, or exclusive offers—you encourage more clicks, responses, and sales.
• Positions You as an Industry Authority – Sharing insights, news, or expertise each week establishes your credibility and thought leadership.
• Encourages Habitual Engagement – When people expect and look forward to your emails, they become more engaged with your brand.
• Allows for Timely and Relevant Messaging – A weekly schedule ensures you can respond quickly to trends, promotions, or seasonal opportunities.